Learn how Apple Search Ads adheres to Apple’s privacy standards by respecting user privacy and ensuring only relevant and appropriate ads are shown.
Understand how to reach users with a Search tab ad before they search the App Store for apps to download.
https://ads.apple.com/app-store/help/ad-placements/0071-search-tab
Understand how to reach users the moment they’re looking for apps to download with search results ads on the App Store.
https://ads.apple.com/app-store/help/ad-placements/0082-search-results
Learn how to best use Search Match with ads on the App Store to reach a wider audience and mine for popular search terms.
https://ads.apple.com/app-store/help/campaigns/0006-understand-search-match
Apple TV was recognized with a record 26 total nominations across 10 programs for the 31st Annual Critics Choice Awards.
Apple TV unveils the epic trailer for the third and final chapter of the animated adventure trilogy “WondLa,” set to debut globally on November 26.
Tyler, The Creator was announced today as Apple Music’s Artist of the Year, recognizing the hip-hop visionary’s outstanding impact on both music and culture...
Apple TV unveiled the trailer for the all-new wildlife series “Born to be Wild,” narrated by SAG Award winner Hugh Bonneville.
The App Store gives developers a safe and trusted platform to build, market, and distribute their apps and grow their business around the world.
https://www.apple.com/app-store/developing-for-the-app-store/
Apple announced the finalists for the 2025 App Store Awards, recognizing 45 app and game developers for their achievements in innovation, user experience, a...
https://www.apple.com/newsroom/2025/11/apple-announces-finalists-for-the-2025-app-store-awards/
Today, Apple TV debuted the trailer for the all-new holiday special “The First Snow of Fraggle Rock,” set to premiere globally on Friday, December 5.
Learn about the variety of teams and roles at Apple around the world.
Get details on how to duplicate ad groups and search results keywords, negative keywords, and settings for ads on the App Store.
https://ads.apple.com/app-store/help/ad-groups/0058-duplicate-ad-groups
Learn how to prevent ads from appearing for certain search terms by using negative keywords in your campaigns on the App Store.
https://ads.apple.com/app-store/help/keywords/0060-use-negative-keywords
Understand when to raise and lower max CPT bid amounts for search results campaigns on the App Store to help optimize bidding.
https://ads.apple.com/app-store/help/bids-and-budget/0076-considerations-for-keyword-bids
Get tips on using keywords effectively to boost search results campaign performance and uncover opportunities for growth on the App Store.
Find advice on setting up search results campaigns to more easily measure, optimize, and scale performance on the App Store.
https://ads.apple.com/app-store/best-practices/campaign-structure
Understand what it takes to create effective ad variations and boost the relevance of your search results ads on the App Store.
https://ads.apple.com/app-store/best-practices/ad-variations
Discover bidding suggestions to stay competitive, maximize your budget, and increase the likelihood of your app showing in App Store search results.
Learn how to choose and add keywords and use bulk keyword upload and editing for ads on the App Store.
https://ads.apple.com/app-store/help/keywords/0014-add-and-manage-keywords
Learn best practices for improving the performance of your ads on the App Store with keyword, bid, and daily budget recommendations and estimated results.
https://ads.apple.com/app-store/best-practices/recommendations
Find out how to use match types with the keywords and negative keywords for ads on the App Store.
https://ads.apple.com/app-store/help/keywords/0059-understand-keyword-match-types
Expanded Protections for Children.
Learn about the community, culture, and opportunities at our locations worldwide.
https://www.apple.com/careers/us/work-at-apple/locations.html
Uncover tips for creating an effective campaign structure for ads on the App Store based on your goals and where your campaigns will run.
https://ads.apple.com/app-store/help/campaigns/0056-structure-campaigns
Get a walkthrough of the dashboards in your account for ads on the App Store, and learn the actions you can take on each to manage your campaigns.
https://ads.apple.com/app-store/help/get-started/0013-understand-dashboards-and-settings
Find out how to use ad scheduling to control the start and stop dates of your campaigns on the App Store.
https://ads.apple.com/app-store/help/ad-groups/0020-schedule-ad-groups-and-ads
Get details on how to easily duplicate App Store campaigns for different audiences, seasonal promotions, or new markets.
https://ads.apple.com/app-store/help/campaigns/0019-duplicate-campaigns
Get details on how to duplicate keywords and negative keywords for ads on the App Store.
https://ads.apple.com/app-store/help/keywords/0061-duplicate-keywords
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